If you are into retail business, you must be on the lookout for innovative and high-in-demand products to sell at your store at all times. Whether you run an apparel or jewelry business, an electronic store, a shoe shop, or even sell furniture, groceries, or any other things, this thing stays the same for all retail businesses.
Well, you are right to be worried. Retail businesses experience cutthroat competitions no matter what they sell. To stay on top of your game and beat the competitors, you should try the following effective measures to find popular and trending products for including in your store. After all, when customers get what they are looking for, they will keep returning for more!
P.S. if you are not using a retail POS software for windows or other operating systems for your retail business, you are missing out a lot. Hana Retail POS is one of the best retail pos system that makes it easy for you to not only apply these techniques of finding trending products, but helps in other numerous ways too. But for now, let’s see how you can find popular products in simple and effective ways.
1. Google Trends
Google Trends is a great tool to start with. It shows you the search volume of a product. However, the best thing is, it not only shows the current search volumes, but also shows the growth report of the product’s search volumes over a period of time, for example, how has the search volume increased or decreased over the last 6 months or a year. So, you get an idea about whether the products are increasing in popularity, or whether they were popular before, but not doing very well for the last few months. Having this knowledge certainly helps in taking better decisions. Using POS systems for retail can help you use google trends more easily and conveniently.
2. SEO analytics
SEO analysis on certain keywords also gives you similar kinds of ideas on whether or not a product is popular among the search engine users. Doing keyword research and assessing the competition over the keywords will give you an idea about whether your competitors are also trying to rank for those keywords or not. High competition generally denotes high popularity.
Another way of using SEO analytics to identify popular products is by tracking the performance of blogs, articles, or other organic content published by you as well as related sources. Look for the contents that are attracting a huge number of hits and you’ll know which products are the crowd pullers at the moment. A retail inventory management software like Hana Retail works well for SEO analytics purpose. Give it a try now!
3. Amazon suggestions
The suggestions generated from Amazon’s search box is another powerful way of generating ideas for popular products. When you type in a product category, amazon starts to autofill and offer you suggestions. These suggestions are based on previously made searches performed by other amazon users. So, these suggestions actually indicate what products the customers are looking for. Taking suggestions from here, you can create your own new product line and introduce them on your online or offline business, and stay ahead of the competition.
4. Reddit posts & Pinterest
Following reddit threads and subreddits on related topics closely connected to your business is a great way of staying up-to-date on customer demands and current trends. Following product-focused subreddits will give you a clear picture of what your potential customers want. Identifying patterns and interests are also easy when you stay focused and read those threads regularly. Pinterest pinboards also serve suggestions the same way.
5. YouTube unboxing videos
Similarly, following YouTube unboxing videos and observing what influencers and experts are buying and recommending can also be a source of inspiration for you. this will help you understand the current trends in your field.
Applying this technique, you can easily find products that are on-demand and trending. Including them in your product catalog will attract new customers and also help retain the old ones.